Introducing the New Look of HLAA


HLAA announced last month ….

“We don’t make changes cavalierly here at HLAA, so when we do, it’s with the vision of looking forward, keeping up with the times, and bringing you the most reliable and timely information. We take our mission of providing information, education, support and advocacy very seriously. But with changes in the market, technology innovation, and with person-centered care being the trend du jour, HLAA is leading the way.

Along with a new name and fresh look for the magazine and a completely redesigned website, there was something else to consider. It became very clear, very fast that we needed a new logo for our organization. The name is the same, Hearing Loss Association of America, but we felt our logo didn’t sufficiently represent the HLAA brand as we go forward.

The new HLAA logo focuses on people – it’s personal, positive, contemporary, welcoming, and represents growth. It was designed to be unique (just like HLAA!) and set us apart. In addition, we have become well known by our acronym – “HLAA” – and the new logo reflects that name recognition. But one thing we did not change was the color palette as we wanted to make sure there was some consistency carried through. People will see different things when they look at it, and that’s a good thing, because we represent different things to different people.

Hearing Life, the new name of HLAA’s premier publication, previously Hearing Loss Magazine.

Hearing Life is about you – the person at the center of your own care. It’s about learning all you can about hearing loss and getting better access to communication and then making your own choices about what works for you.

We are people first, just people who happen to have hearing loss, or diminished hearing, or who, without the help of technology, are totally deaf. Some of us just need a little help hearing better in certain situations or want some hearing enhancement. Some people have said that they are hoping for hearing restoration, hearing excellence, or even a cure…

We know that untreated hearing loss can lead to isolation, depression, anxiety, falls and maybe cognitive function. Communication – being engaged with others – is what makes life worth living”.

AVA (HLAA Exhibitors) Awarded Forbes Magazine “30 Under 30” Award

Skinner Cheng, Pieter Doevendans and Thibault Duchemin were named by Forbes Magazine as Consumer Technology ”30 under 30” achievers.

Chapter members who have attended the HLAA Convention know them as the Dutch and French inventors of AVA. Many Chapter members have Beta tested their real-time captioning technology to carry on conversations in a noisy restaurant.

Kudos to the guys!

The Fortune article went on to say:
“Berkeley, Calif.-based AVA makes a mobile tool to convert conversations into text for hearing-impaired individuals. The app takes in conversations through a phone’s microphone and works to transcribe that into readable text. CEO Duchemin grew up as the only person that could hear in an all-deaf family and the company originally set out to build smart gloves to translate sign language.


User research showed that one of the steepest challenges for deaf people is following group conversations. Solving that challenge became the focus of the Transcense technology. The partners’ first idea was to develop a glove that a deaf person could wear to translate sign language to voice. But after spending three months on a prototype, they saw a flaw in the device: the configuration was not robust enough for the speech-to-text element to function well.

They needed to develop a technology that was culturally adapted and very accurate. For over a year, they spoke with more than 300 audiologists, deaf individuals and speech and behavioral design experts to redesign the perfect solution. During this process, they met Skinner Cheng, a University of San Francisco computer science graduate student who is deaf – who brought an even deeper understanding of the communications issues facing this community.

AVA is available as an Android or Apple App for a mobile phone.

As a mobile app, Transcense works in real time from the user’s smartphone and connects all the smartphones in the room. Other participants simply push a single button to join the conversation. “We’ve been able to deliver the world’s fastest captioning experience, usually in under a second,” Duchemin says. “We’re working with the best voice-recognition and transcription systems, and our algorithms leverage the distributed microphone system to know exactly who is speaking.” Depending on variables like background noise, voice pitch and accent, the transcription can reach up to 95 percent accuracy.


HLAA-FL State Newsletter  –  Hearing Loss? Let’s Connect!

February 2015

March 2015 

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